Data Methodology

How Profit Builders classifies options flow.

What we analyze, how signals are labeled, and — just as important — what none of it claims to tell you.

1. What Profit Builders analyzes

Options market activity, not investor identity

Profit Builders analyzes publicly reported U.S. listed-options activity to help traders identify notable contract-level activity — trade size, execution behavior, and contract context, surfaced as it becomes available.

Profit Builders also computes gamma exposure (GEX) — dealer hedging pressure by strike and expiry — across single-name equities and ETFs. For what gamma exposure is and how to read a wall, zero gamma, and a heatmap, see the complete GEX guide.

2. How signals are classified

A consistent, rules-based process

Each observed options trade is evaluated through a consistent, multi-factor rules-based framework that considers trade characteristics, contract context, liquidity, execution behavior, and activity patterns.

Prints that meet the platform's current criteria are labeled QUALIFIED. Prints that don't are labeled PASS, often with context on why. See what QUALIFIED and PASS mean for the full explanation of the labels themselves.

3. Metadata and context

Labels, not triggers

Signals may include contextual labels — including ACCUMULATION, WHALE, LARGE, and UNUSUAL_ACTIVITY — where applicable. These labels describe observed activity patterns. They do not identify a trader, confirm intent, or predict future price movement.

4. What the data cannot tell you

Read this before you read anything else here

Options activity does not confirm investor identity, intent, trade strategy, or future price direction. Large premium, high volume, or a buy-classified print can reflect hedging, spread construction, rolling, market-making, or other non-directional activity — none of it should be treated as a stand-alone trading signal.

5. Data availability and updates

The platform updates as market data becomes available during eligible market sessions.

6. Outcomes and limitations

Context, not a forecast

Outcome labels summarize subsequent performance according to Profit Builders' current reporting rules. They are educational context, not a forecast or a recommendation.

Profit Builders provides market-data analysis and educational information, not investment advice. Options trading involves substantial risk. Past performance does not guarantee future results.